resources

How we think about marketing

How Dialed Measures Your Marketing

This guide explains how we measure marketing — the metrics we track, how attribution works, and how to set things up...

Dialed's Philosophy: Outcomes Over Activity

The only metrics that matter are the ones that connect to business outcomes. Everything else is vanity.

How Dialed Is Different From Dashboard Tools

Dashboards show you charts. Dialed shows you what's working (and connects spend to revenue).

Why We Use First-Touch Attribution

You've heard the debate: first-touch vs. last-touch vs. multi-touch attribution. Marketers love to argue about this.

How Dialed Tracks Conversions

Dialed tracks conversions through HubSpot. Here's how it works — and what you need to set up for accurate tracking.

Why Your Marketing Reports Take 4 Hours to Build

Marketing reports take forever because the information you need is scattered across tools that don't talk to each other.

How to Prove Marketing ROI to Your Boss

"What's the ROI on marketing?" If you've been in marketing for more than a month, you've heard this question.

UTMs Are the Most Fragile Part of Your Attribution Stack

UTMs cause more confusion and messy data than almost anything else in marketing. Here's how to get them right.

Built for the one-person marketing team.

You run the ads, write the emails, manage the CRM, and build the reports. Dialed handles the last part so you can focus on the rest.

Solo marketer at a B2B startup

HubSpot user

GA4 for analytics

Meta or LinkedIn ads

Reports to a CEO who wants proof

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